Bandier is an athleisure retailer, founded by music industry veteran Jennifer Bandier and the go-to destination for fashionable fitness wear. They stock exclusive and limited edition products from brands like Nike, Reebok, Under Armour and Adidas and count celebrity influencers like Kim Kardashian and Liv Tyler among their fans.
Bandier was in the process of developing their first online store and needed website copy that maintained the brand's unique voice and encouraged their dedicated fans to shop as well as read and share content across devices. Tone of voice was critical to the brand.
Our editorial staff created a variety of original content for the launch of the website, including social media and blog posts as well as playlists to engage both new and existing customers and improve site traffic and conversions.