Electrolux-logo-2015.png

Localization

Electrolux is the world's second largest home appliance manufacturer, headquartered in Stockholm, Sweden.

Electrolux brands include AEG, Zanussi and Frigidaire.

Challenge

Electrolux needed fast turnaround localization for their marketing teams that had to be precise and worded with the nuance and tone of voice of the brand,

Solution

Co. Cue provided global localization support for Electrolux, responding to fast turnaround briefs with 100% accuracy in both content and tone.

Examples