Electrolux is the world's second largest home appliance manufacturer, headquartered in Stockholm, Sweden.
Electrolux brands include AEG, Zanussi and Frigidaire.
Electrolux needed fast turnaround localization for their marketing teams that had to be precise and worded with the nuance and tone of voice of the brand,
Co. Cue provided global localization support for Electrolux, responding to fast turnaround briefs with 100% accuracy in both content and tone.