Content Creation

Equiem is the leading community management and engagement SaaS platform for real estate, providing online, offline and onsite engagement for some of the most prestigious buildings in the world.

Through deeper engagement with customers, a smart technology platform and a curated services experience, they aim to breathe life into buildings and help create places tenants never want to leave.

Their Challenge

Equiem needed a global solution for local content creation. They provide a highly localized proposition for their clients with information on the area surrounding their property. Equiem needed a global solution for local content creation. They provide a highly localized proposition for their clients that has information on the area in which the building is situated. 

Finding editorial resources who could create hyper local content with quality journalistic style was a huge challenge.

Our Solution

Co. Cue gathered a team of local experts to create real time, highly contextual content that would appeal to the residents and tenants of their client's properties. We ensure the content is appropriate to the type of building (residential, commercial or both) and the demographic of the tenants.

The pieces created to date include event listings, restaurant reviews and recommendations for local shops throughout New York City. Our coverage will continue to expand into Equiem's existing UK and Australian properties soon as well as new clients.

With local resources and personalized service, we operate as an extension of the Equiem team to ensure they're able to present highly local and contextual information that will be valued by their tenants.

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Joseph Stokes

Equiem COO

“We need to provide professionally written content in local language that engages the community and provides them with real value to keep them coming back to the platform."
"Company Cue immediately understood our need and provided a bespoke content solution to compliment the role of Equiem's Community Manager, who provides hyper local information such as restaurant recommendations or local events within walking distance of the buildings, through to city wide events or nationally relevant events such as public holidays or celebrations.
It was critical for us to have an authentic voice with expert knowledge, Company Cue are set up to deliver this at a quality that is hard to find.”