Hotel Insider is a discovery tool that matches real hotels with real people searching for real travel experiences. They aim to show users independent hotels they'll like without having to shop around.
Hotel Insider needed to create compelling and evocative content for their users that would accurately represent the hotels on the site so they could match users with the ideal hotels for their requirements. The key was to have well written copy that was evocative and inspirational but accurately represented what made each property unique.
Our network of editorial experts with significant experience in the travel industry enabled us to create content that was appropriate in style and tone and in line with the brief we were given. We provided standalone content about individual properties as well as guides for their surrounding cities and main events.