Content Creation Project
Hotel Insider is the discovery tool matching real hotels with real people searching for real travel experiences. They aim to show users independent hotels that they will like without having to shop around.
Hotel Insider needed to create compelling and evocative content for their users that would accurately represent the hotels on the site.
They want to match users with the hotels that are ideal for their requirements.
The key was to have well written copy that was evocative and inspirational but accurately represented the hotels and resorts.
Our network of editorial experts with significant experience in the travel industry enabled us to create content that was appropriate in style and tone and in line with the brief we were given.