Napster wanted to maintain consistency, cultural relevance and quality across their metadata, in order to deliver accurate search results and optimise artist discovery
Our network of specialized music service editors ensured that editorial content was synced up in style and tone across all 15 territories, working directly in Napster’s CMS. We edited and reviewed genre, style, artist, album and song detail to ensure analytics and algorithms were created with the best data possible across all content descriptors
Example: Eric Clapton
Initially, Eric Clapton was only assigned to one genre: Blues. Co. Cue fixed genre designations to include British Blues, Singer-Songwriter, Rock, and others.
Co. Cue helped build relationships to additional artists not listed in the database for Eric Clapton. Rock fans who sought out Clapton can now discover related artists.