Red flower was founded in 1999 by Yael Alkalay with a vision for people to create ritual and beauty in their everyday lives.
The brand continues to evolve and grow with more than 100 simple, clean products made with powerful, natural ingredients that promote health, environmental consciousness and integrity.
Red flower was looking to build out their website to reflect the brand values Alkalay had imagined. The brand is entwined with her family’s history, from the ottoman tapestry patterns on the packaging to her dedication to making natural perfume, with a very specific tone of voice. This included all web copy, including product descriptions and blog posts.
We built a team of subject experts who could write in a tone of voice and nuance that reflected the owners' spiritual and agricultural sensitivity, her cherished customs and her celebration of small moments that are intrinsic to the red flower brand.