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Metadata Management

Shutterstock is a global stock library, hosting more than 203 million royalty-free stock photos, illustrations, video clips and music tracks. Their customers range from small business owners and bloggers to major media outlets.

Challenge

With an extraordinary volume of monthly uploads across a variety of languages, Shutterstock needed assistance maintaining the consistency and relevance of their tags and search terms to make sure content relevant to their customers' searches was easily accessible.

Solution

Our local English, Brazilian and German editors applied their extensive market knowledge, reviewing and editing image tags and descriptions, testing their relevance to the search term, identifying errors in tags and adding detail such as local holidays and celebrations to improve cultural context.

We also identified mislabeled images within search terms and added missing keywords. Users now experience more relevant search results, leading to greater service usage and retention.

Example

We identified mislabeled images within search terms. We corrected problem images by adding missing keywords.
Users now experience more relevant search results, leading to greater service usage and retention.

 

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