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Content Transcreation

Sonos is an American consumer electronics company founded in 2002, based in Santa Barbara, California. Sonos is known for their smart speakers, which also feature voice recognition.

Challenge

Sonos needed to translate all of their technical documentation into 14 languages as they grew their business through global expansion. The copy needed to be specific and appropriate for each country, combining local translations as well as more widely used English terminology to create an informative message.

Solution

Our editorial staff worked closely with the Sonos teams to ensure documentation was factually correct and easy to understand. We created specific vocabularies across the different languages to deliver consistency with a tone of voice and phraseology that sounded natural and local.

Examples