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Localization and Transcreation

Tribune Media Services is a syndication network providing film and TV show content to more than 4,000 clients around the world.

Challenge

As a leading source of syndicated media content worldwide, Tribune Media partnered with TiVo to deliver film and television descriptions in Swedish, Turkish, Spanish and French Canadian. They needed all of the original descriptions in English to be localized into these four languages.

Solution

We provided all global content localization support for TMS, including synopses, keywords and recommendations for more than 5,000 films and television shows. We enlisted staff in the target countries to transcreate text to fit local style and customs as well as conventions within their respective media markets for greater authenticity.

Example: The Hobbit

Global users receive content tailored to their region, leading to greater satisfaction and retention. This description for <i>The Hobbit</i> is demonstrative of the copy we localized.

 

Original English Text

Bilbo Baggins is swept into an epic quest to reclaim the lost Dwarf Kingdom of Erebor from the fearsome Dragon Smaug. Approached out of the blue by the Wizard Gandalf the Grey, Bilbo finds himself joining a company of 13 Dwarves led by the legendary warrior Thorin Oakenshield. Their journey will take them into the Wild, through treacherous lands swarming with Goblins, Orcs and deadly Wargs, as well as a mysterious and sinister figure known only as the Necromancer. Although their goal lies to the East and the wastelands of the Lonely Mountain, first they must escape the Goblin tunnels, where Bilbo meets the creature that will change his life forever – Gollum. Here, alone with Gollum, on the shores of an underground lake, the unassuming Bilbo Baggins not only discovers depths of ingenuity and courage that surprise even him, he also gains possession of Gollum’s “precious” ring that holds unexpected and useful qualities – a simple, gold ring that is tied to the fate of all Middle-earth in ways Bilbo cannot begin to know.
 

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Swedish Localization

Berättelsen om Bilbo Baggers episka resa för att återta det
förlorade dvärgriket från den fruktade draken Smaug. När trollkarlen
Gandalf Grå gjort ett oväntat besök hos honom, följer Bilbo med tretton dvärgar som leds av den legendariske krigaren Torin Ekenskölde. Deras färd tar dem genom ett vilt och förrädiskt landskap, där orker, troll och dödliga vargar härjar. Fastän deras mål för resan ligger i öst, vid det Ensamma berget, måste de först ta sig genom dvärgarnas tunnlar, där Bilbo möter varelsen som kommer förändra hans liv förevigt – Gollum. Ensam med Gollum vid kanten av en underjordisk sjö upptäcker Bilbo Bagger sin egen uppfinningsrikedom och ett mod, som överraskar honom. Han får också Gollums skatt, en enkel guldring som besitter oväntade kvaliteter - och som är knuten till Midgårds öde på sätt som
Bilbo ännu inte förstår vidden av.