Content Marketing Project
TuneIn is an app-based streaming service with 100,000 radio stations accessible from anywhere in the world
Tunein required immediate resources in territories across Europe, South America and Australia to aggregate radio station news alerts across several subject types—sports, news, music and talk radio.
Co. Cue built a team of experts based in the relevant territories to gather and mine information on specific events to create alerts and posts for the client’s app.
With turnkey resource solutions allowing the client to scale instantly without depleting in-house productivity, and expertise in territories and verticals, Cue provided:
- Hourly alerts and breaking news for EU and beyond.
- Events-based posts to feature in-app by subject and genre experts.
- Updated radio station and programming metadata in client CMS.
Users stay connected to key events in their region, leading to greater service usage and retention.